Back in 1939, UD Trucks founder Kenzo Adachi embarked on a 3000-mile odyssey to prove the ultimate dependability of the new vehicle.
Now, over 82 years later, UD Trucks Australia is heading off on an Adachi-San inspired lap of the Australian continent.
The dependability and reliability of the UD brand in Australia was established long ago,so as a result this journey instead focusses on the people and the faces that have become a part of the UD family since it’s inception.
Following Australia’s fabled Highway 1, the fully loaded UD Quon CW25 360 will circumnavigate the country, stopping in to visitcustomersand dealers over the course of the 15,000-kilometre journey.
“We feel that the quality of the UD product speaks for itself,” says Lauren Pulitano, Vice President UD Trucks Australia. “However, the Australian UD story is so much more than a tough dependable truck.”
“UD customers and dealers around the country have been key to our success over the last nearly 5 decades, this trip is both a homage toAdachi-San as well as a celebration of customer success and partnership.”
“This is also a fantastic opportunity to showcase the comfort, economy and connectivity of the UD Quon.”
Departing on November 3rdthe Lap of the Map tour will encounter all the extremes in terrain and temperature that the Australian continent is renowned for.
From the towering forests of East Gippsland and Southwest WA to the searing heat of the Pilbara and the Kimberly. From bustlingcapital cities to dusty wheatbelt towns.
Keep an eye out for the distinctive UD as it rolls across the country. Follow the journey on TikTok and Facebook. #UDtruckslapofthemap
